From distance selling to the gym floor.
First, consulting in distance selling. Then our own brands. Always the same line: quality at a fair price.
Key dates
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2020
Consulting, then Bullman
Until 2022, the group advises companies on their distance-selling processes. As early as 2020, its main shareholder creates the Bullman brand.
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2023
Bullman Equipment is born
The brand now has its own company.
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2026
100% of Bullman Equipment. Three new sites.
dallescaoutchouc.com, irnstrength.com, pilatesreformist.com: one site per trade, the same standards everywhere.
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2027
A showcase gym in Paris, with AthletX
In Batignolles, a living showroom: equipment isn’t displayed there, it’s used.
From online to the gym floor, from catalogue to experience, from promise to proof.